much ado about marketing

Apple suggested media as a career option I didnt even know what it does. Obviously I wasnt paying attention during advertising class.

Media agency : a company which help companies to communicate with current and potential consumers and/or the general public.Media agencies work with their clients to understand the business issues, their markets and their consumers. The media agency then identifies the consumer insights, which can help to devise a channel-neutral communication strategy which really connects with those consumers; using channels ranging from public relations (PR), events and sponsorship to advertising, interactive advertising, word of mouth and direct mail; to build a genuinely integrated campaign.

It is upon deciding on the integrated campaign (which medium to use) that they approach their sister advertising agencies who are in charge of the creative ideas behind those ads. It is however the responsibility of the media agency to ensure client get returns on his investments.

Media planner : matching the target audience to the appropriate media. Once the target audience is identified, selection is made based on the profiles of various media that is available, while also evaluating cost. In strategic media planning, the planner will make recommendations to the client consisting of a combination of media that will be most effective in reaching the target audience and the marketing objectives.

Media Buyer : specializes in media buying by purchasing time and space for the delivery of advertising messages through mainstream media. A media buying service may purchase broadcast time, print space, indoor space, outdoor space, and other media.

If i could draw I might have done interior designing. Media Agency (OMD) & M Moser (Interior Architect)

[I Spy With My Little Eye] is meant to make up for my ignorance & to jot what I've seen/read/heard and know down. time to acknowledge the world.